UNDER THE TREE
UNDER THE TREE
Under the Tree (UTT) is an all-day cafe offering comfort casual eats, superb coffee, craft beers, cocktails, refreshing juices, and light drinks. Open 24/7, UTT serves as a central hub for the neighborhood community, as well as attracting a wider crowd of enthusiasts who gather for work, leisure, and everything in between.
The branding journey began with collecting and writing copy that captures the essence of the positive vibes radiated by the Under the Tree team. From there, we selected a vibrant color palette to work with, complemented by handmade lettering and original illustrations by our friend Dioz, who created the lemur— curiously the UTT team’s favorite animal.
Under the Tree (UTT) is an all-day cafe offering comfort casual eats, superb coffee, craft beers, cocktails, refreshing juices, and light drinks. Open 24/7, UTT serves as a central hub for the neighborhood community, as well as attracting a wider crowd of enthusiasts who gather for work, leisure, and everything in between.
The branding journey began with collecting and writing copy that captures the essence of the positive vibes radiated by the Under the Tree team. From there, we selected a vibrant color palette to work with, complemented by handmade lettering and original illustrations by our friend Dioz, who created the lemur— curiously the UTT team’s favorite animal.
To further enhance the brand’s identity, we introduced a range of merchandise for both dogs and people, reflecting the cafe’s inclusive and community-focused spirit. Additionally, we launched a private label premium coffee for customers to enjoy at home, extending the UTT experience beyond the cafe.
To further enhance the brand’s identity, we introduced a range of merchandise for both dogs and people, reflecting the cafe’s inclusive and community-focused spirit. Additionally, we launched a private label premium coffee for customers to enjoy at home, extending the UTT experience beyond the cafe.
