R16

R16

More than just a hotel, R16 offers a refreshing approach to hospitality. Housed in a historic 19th-century building and perfectly positioned between the beautiful Old Town and the vibrant New Town of Prague, R16 seamlessly blends classic charm with modern luxury. Combining the spacious convenience of a holiday apartment with the upscale amenities and services of a high-end hotel, it promises an exceptional experience for your next visit to this lovely city.

The branding features a clean logotype alongside additional brand marks, including a secondary logo illustrating the hotel building and the Merkury symbol, which is embossed on the original structure. The color palette predominantly utilizes an elegant dark green, accented by touches of gold. To complement this, our printed materials adopt a personal and slightly humorous approach, telling a story that evokes emotions and brings a smile to the reader’s face.

More than just a hotel, R16 offers a refreshing approach to hospitality. Housed in a historic 19th-century building and perfectly positioned between the beautiful Old Town and the vibrant New Town of Prague, R16 seamlessly blends classic charm with modern luxury. Combining the spacious convenience of a holiday apartment with the upscale amenities and services of a high-end hotel, it promises an exceptional experience for your next visit to this lovely city.

The branding features a clean logotype alongside additional brand marks, including a secondary logo illustrating the hotel building and the Merkury symbol, which is embossed on the original structure. The color palette predominantly utilizes an elegant dark green, accented by touches of gold. To complement this, our printed materials adopt a personal and slightly humorous approach, telling a story that evokes emotions and brings a smile to the reader’s face.

Based on the staff’s local tips and knowledge, along with our visits to Prague during the project, we collaborated with the hotel team to curate and design a city guide, highlighting favorite spots for coffee, shopping, dining, and nightlife.

TO R16
WEBSITE 

Based on the staff’s local tips and knowledge, along with our visits to Prague during the project, we collaborated with the hotel team to curate and design a city guide, highlighting favorite spots for coffee, shopping, dining, and nightlife.

TO R16
WEBSITE