PITZI
PITZI
PITZI, meaning “tiny” in Hebrew, began as a petite coffee canteen, serving freshly brewed coffee from early morning to early evening, along with a limited selection of sandwiches and pastries. As the women-powered business organically cultivated a strong community, it eventually expanded to a larger location. Equipped with a full kitchen, PITZI extended its offerings to include a comprehensive breakfast to late lunch menu, along with a Friday brunch. They also started showcasing their acclaimed cakes and pastries for customers to take home, in addition to a wide array of deli and grab & go items.
PITZI, meaning “tiny” in Hebrew, began as a petite coffee canteen, serving freshly brewed coffee from early morning to early evening, along with a limited selection of sandwiches and pastries. As the women-powered business organically cultivated a strong community, it eventually expanded to a larger location. Equipped with a full kitchen, PITZI extended its offerings to include a comprehensive breakfast to late lunch menu, along with a Friday brunch. They also started showcasing their acclaimed cakes and pastries for customers to take home, in addition to a wide array of deli and grab & go items.
When opening a new location in a large office building, a rebranding project was initiated. The only directive was to retain the original doodley little star; everything else was open for change. Consequently, an identity was crafted portraying PITZI as a female persona, directly engaging with her beloved community. Emphasizing her petite size but significant mission, bold letters were used in the logo. A pleasant and elegant color palette was selected, featuring smoky-peach and classic pink, complemented by grey, cream, and brown.
When opening a new location in a large office building, a rebranding project was initiated. The only directive was to retain the original doodley little star; everything else was open for change. Consequently, an identity was crafted portraying PITZI as a female persona, directly engaging with her beloved community. Emphasizing her petite size but significant mission, bold letters were used in the logo. A pleasant and elegant color palette was selected, featuring smoky-peach and classic pink, complemented by grey, cream, and brown.
The tagline succinctly encapsulates PITZI’s offerings: a (tiny) cafe, grab & go, deli, and pastry shop. PITZI, inherently a small cafe, embodies a soul and essence that remains steadfast even as the family and community expand. The paper bag narrates the origin story, featuring a list of clients and their specific coffee and food preferences. The coffee cup similarly highlights a roster of regular clients and their chosen beverages. PITZI’s journey continues into the broader world, with plans for more locations and destinations in the near future.
The tagline succinctly encapsulates PITZI’s offerings: a (tiny) cafe, grab & go, deli, and pastry shop. PITZI, inherently a small cafe, embodies a soul and essence that remains steadfast even as the family and community expand. The paper bag narrates the origin story, featuring a list of clients and their specific coffee and food preferences. The coffee cup similarly highlights a roster of regular clients and their chosen beverages. PITZI’s journey continues into the broader world, with plans for more locations and destinations in the near future.
