MINE
MINE
MINE is a unique wine-in-a-can brand, seamlessly blending tradition and innovation to showcase the crisp and slightly effervescent charm of Italian Pinot Grigio in white and rose variations. The 250ml cans are strategically placed across Israel and select locations in France, Greece, and Nairobi, catering to diverse preferences—whether enjoyed individually, shared in 4-packs, or acquired in 24-crate quantities. The brand’s online store ensures convenient direct-to-consumer deliveries, bringing the experience directly to your doorstep.
This collaborative project stems from our partnership with Re-Levant Studio, who meticulously navigated an extensive strategy and naming phase before engaging us for the design process. Recognizing the potentially disruptive nature of introducing wine-in-a-can, challenging established traditions, Re-Levant conceived the concept of “Starting New Traditions.” This ethos, resonating with today’s generation, revolves around celebrating imperfection, staying true to oneself, embracing possibilities, and infusing positive energy into the world.
MINE is a unique wine-in-a-can brand, seamlessly blending tradition and innovation to showcase the crisp and slightly effervescent charm of Italian Pinot Grigio in white and rose variations. The 250ml cans are strategically placed across Israel and select locations in France, Greece, and Nairobi, catering to diverse preferences—whether enjoyed individually, shared in 4-packs, or acquired in 24-crate quantities. The brand’s online store ensures convenient direct-to-consumer deliveries, bringing the experience directly to your doorstep.
This collaborative project stems from our partnership with Re-Levant Studio, who meticulously navigated an extensive strategy and naming phase before engaging us for the design process. Recognizing the potentially disruptive nature of introducing wine-in-a-can, challenging established traditions, Re-Levant conceived the concept of “Starting New Traditions.” This ethos, resonating with today’s generation, revolves around celebrating imperfection, staying true to oneself, embracing possibilities, and infusing positive energy into the world.
The creative journey begins with a thoughtfully crafted logo—a vertical typographic design featuring double dots on the letter ‘i,’ subtly playing with the resemblance of “mine” and “wine.” The chosen color palette, a gradient of pink for rose and turquoise for white, eloquently captures the essence of each variant—rose’s blush and white’s green apple and fresh grass notes. The use of duct tape draws inspiration from concepts like Wabi Sabi, symbolizing the beauty and celebration of imperfection, and serving as a tool to “conceal” old words, paving the way for a new vocabulary.
In the realm of slogans, we’ve embraced a more understated tone. Phrases like “Mine is cooler than yours” adorn cooler bags/boxes, while playful expressions like “more cans, less can’ts” and “this is mine blowing” subtly emphasize the brand’s audacity and uniqueness.
The creative journey begins with a thoughtfully crafted logo—a vertical typographic design featuring double dots on the letter ‘i,’ subtly playing with the resemblance of “mine” and “wine.” The chosen color palette, a gradient of pink for rose and turquoise for white, eloquently captures the essence of each variant—rose’s blush and white’s green apple and fresh grass notes. The use of duct tape draws inspiration from concepts like Wabi Sabi, symbolizing the beauty and celebration of imperfection, and serving as a tool to “conceal” old words, paving the way for a new vocabulary.
In the realm of slogans, we’ve embraced a more understated tone. Phrases like “Mine is cooler than yours” adorn cooler bags/boxes, while playful expressions like “more cans, less can’ts” and “this is mine blowing” subtly emphasize the brand’s audacity and uniqueness.
Continuing the narrative, meet “The Miners”—an enchanting assembly of original doodled creatures collaboratively brought to life with the talented Darel Granoth. Each miner possesses a unique character, mood, and body image—a collective celebration of diversity, acceptance, and, above all, a generous dose of fun.
Continuing the narrative, meet “The Miners”—an enchanting assembly of original doodled creatures collaboratively brought to life with the talented Darel Granoth. Each miner possesses a unique character, mood, and body image—a collective celebration of diversity, acceptance, and, above all, a generous dose of fun.
In every sip and every nuance, MINE wine-in-a-can brand redefines traditions, shatters barriers, and encourages a mindset of embracing the unconventional.
Join them on this journey where each can is not merely a beverage; it’s a celebration of individuality and the joy of crafting new traditions.
Cheers to embarking on something extraordinary!
In every sip and every nuance, MINE wine-in-a-can brand redefines traditions, shatters barriers, and encourages a mindset of embracing the unconventional.
Join them on this journey where each can is not merely a beverage; it’s a celebration of individuality and the joy of crafting new traditions.
Cheers to embarking on something extraordinary!
