country club
country club
From our earliest memories as children, Dizengoff Center, the inaugural shopping hub in Tel Aviv, has always been synonymous with an architectural labyrinth. No matter how many times one traversed its halls, there was always a novel route to become entangled in. When the team from COUNTRY CLUB approached us about their latest venture situated atop one of the center’s rooftops, we were in for a captivating surprise. Once again, the mall unveiled an unprecedented space – an open-air sanctuary surrounded by walls. At first glance, it struck us as an abandoned swimming pool, and from that moment, the name and concept were born. COUNTRY CLUB aspired to transform into an expansive complex, offering not just a restaurant but a cocktail tiki bar, hosting lively parties and exclusive private events. The menu boasts a fusion of influences, ranging from the laid-back California style of tacos and burgers to the sizzling allure of Asian charcoal BBQ. Complementing this diverse offering are delectable raw fish dishes, including tantalizing sashimi and the exotic flavors of fish laab lao tartar. Spring rolls and refreshing glass noodle salads complete the culinary experience.
From our earliest memories as children, Dizengoff Center, the inaugural shopping hub in Tel Aviv, has always been synonymous with an architectural labyrinth. No matter how many times one traversed its halls, there was always a novel route to become entangled in. When the team from COUNTRY CLUB approached us about their latest venture situated atop one of the center’s rooftops, we were in for a captivating surprise. Once again, the mall unveiled an unprecedented space – an open-air sanctuary surrounded by walls. At first glance, it struck us as an abandoned swimming pool, and from that moment, the name and concept were born. COUNTRY CLUB aspired to transform into an expansive complex, offering not just a restaurant but a cocktail tiki bar, hosting lively parties and exclusive private events. The menu boasts a fusion of influences, ranging from the laid-back California style of tacos and burgers to the sizzling allure of Asian charcoal BBQ. Complementing this diverse offering are delectable raw fish dishes, including tantalizing sashimi and the exotic flavors of fish laab lao tartar. Spring rolls and refreshing glass noodle salads complete the culinary experience.
The logo is artfully crafted, featuring the iconic symbol of a sunset, a visual metaphor for the transition into a different realm of dining and entertainment. The identity is a vibrant tapestry of solid primary colors, a nostalgic nod to the retro country clubs that dotted the landscapes of Israel and America in the 1970s. Drawing inspiration from the works of visionaries like Yaakov Agam and Dan Reisigner, we’ve designed intricate geometrical patterns. Additionally, the identity showcases classic scenes of the Country Club lifestyle, evoking images of tennis courts, swimming pools, and velvety golf grass.
The logo is artfully crafted, featuring the iconic symbol of a sunset, a visual metaphor for the transition into a different realm of dining and entertainment. The identity is a vibrant tapestry of solid primary colors, a nostalgic nod to the retro country clubs that dotted the landscapes of Israel and America in the 1970s. Drawing inspiration from the works of visionaries like Yaakov Agam and Dan Reisigner, we’ve designed intricate geometrical patterns. Additionally, the identity showcases classic scenes of the Country Club lifestyle, evoking images of tennis courts, swimming pools, and velvety golf grass.
In essence, our branding design encapsulates the spirit of COUNTRY CLUB, marrying its diverse offerings with a visual language that seamlessly blends the contemporary with the classic.
In essence, our branding design encapsulates the spirit of COUNTRY CLUB, marrying its diverse offerings with a visual language that seamlessly blends the contemporary with the classic.