coffee
shop 51
coffee
shop 51
Since its establishment in 2016, COFFEE SHOP 51 has emerged as one of Tel Aviv’s premier micro-roasting sanctuaries. It proudly presents an ever-evolving selection of meticulously curated single-origin coffee beans sourced from around the globe. These beans are carefully roasted, brewed using various methods, or packaged for purchase by the true coffee enthusiasts of Tel Aviv. Adhering to the principles of what is now termed “Specialty” or the “Third Wave of Coffee,” the COFFEE SHOP 51 team has developed its “Better-Not-Bitter” philosophy, which manifests on multiple levels. At the heart of this ethos is a focus on flavor. Unlike the traditional approach of blending and dark roasting, COFFEE SHOP 51 opts for a lighter to medium roast. Each delivery of single origin coffee beans arrives fresh and green, roasted only to the point where it reaches its peak characteristics, showcasing the optimal expression of the local terroir from which they originate. The outcome is a coffee that can be sourish, fruity, or sweet in taste, but never bitter.
Since its establishment in 2016, COFFEE SHOP 51 has emerged as one of Tel Aviv’s premier micro-roasting sanctuaries. It proudly presents an ever-evolving selection of meticulously curated single-origin coffee beans sourced from around the globe. These beans are carefully roasted, brewed using various methods, or packaged for purchase by the true coffee enthusiasts of Tel Aviv. Adhering to the principles of what is now termed “Specialty” or the “Third Wave of Coffee,” the COFFEE SHOP 51 team has developed its “Better-Not-Bitter” philosophy, which manifests on multiple levels. At the heart of this ethos is a focus on flavor. Unlike the traditional approach of blending and dark roasting, COFFEE SHOP 51 opts for a lighter to medium roast. Each delivery of single origin coffee beans arrives fresh and green, roasted only to the point where it reaches its peak characteristics, showcasing the optimal expression of the local terroir from which they originate. The outcome is a coffee that can be sourish, fruity, or sweet in taste, but never bitter.
Central to their operation is the cultivation of mutually beneficial relationships with farmers and coffee cooperatives worldwide. This pursuit aims to discover the best beans while championing a new, intelligent, and conscious consumption culture. For COFFEE SHOP 51, the farmer is the true star, leading them to prioritize fair trade, proper compensation enabling a dignified life, and, of course, full credit that narrates the farmer’s story and the essence of their work on each coffee bag.
In their commitment to empowering coffee culture, the team enthusiastically shares their acquired knowledge with new friends, exuding positive vibes and patience inviting others to join the journey toward the perfect cup of coffee.
Central to their operation is the cultivation of mutually beneficial relationships with farmers and coffee cooperatives worldwide. This pursuit aims to discover the best beans while championing a new, intelligent, and conscious consumption culture. For COFFEE SHOP 51, the farmer is the true star, leading them to prioritize fair trade, proper compensation enabling a dignified life, and, of course, full credit that narrates the farmer’s story and the essence of their work on each coffee bag.
In their commitment to empowering coffee culture, the team enthusiastically shares their acquired knowledge with new friends, exuding positive vibes and patience inviting others to join the journey toward the perfect cup of coffee.
With the expansion and the establishment of a new micro-roasting house in an industrial hangar in Tel Aviv, a rebranding project was initiated. Beyond coffee roasting, the new space will extend their agenda by offering coffee cupping workshops and lectures. The original COFFEE SHOP 51 will retain its position as the flagship coffee house and shop.
Recognizing the precision and calculated efforts of the COFFEE SHOP 51 team, a fine, polished identity was crafted. The minimal color palette features a dominant deep red, complemented by an optimistic pink and a light modern grey. The typography mirrors the round and pleasant qualities of the coffee they serve. The square grid symbolizes the meticulous sourcing and mapping undertaken to discover the finest coffee beans, accompanied by a minimalist and modern collection of illustrations.
With the expansion and the establishment of a new micro-roasting house in an industrial hangar in Tel Aviv, a rebranding project was initiated. Beyond coffee roasting, the new space will extend their agenda by offering coffee cupping workshops and lectures. The original COFFEE SHOP 51 will retain its position as the flagship coffee house and shop.
Recognizing the precision and calculated efforts of the COFFEE SHOP 51 team, a fine, polished identity was crafted. The minimal color palette features a dominant deep red, complemented by an optimistic pink and a light modern grey. The typography mirrors the round and pleasant qualities of the coffee they serve. The square grid symbolizes the meticulous sourcing and mapping undertaken to discover the finest coffee beans, accompanied by a minimalist and modern collection of illustrations.
