Code:
lovers
Code:
lovers
A decade-strong software development house, CODE:LOVERS had evolved alongside startups, ventures, and associations, delivering high-quality tech solutions. However, recognizing the shifting needs of today’s entrepreneurs, they sought a rebranding strategy to offer more flexible models, catering to budget-conscious innovators. We embarked on a journey to redefine their identity in the ever-evolving tech landscape. Understanding that CODE:LOVERS are architects of change, guiding entrepreneurs on the path to success in the digital era, guided by the vision of becoming “A Powerhouse for Innovation” and expanding their services into a comprehensive one-stop-shop, we were entrusted with this rebranding initiative.
A decade-strong software development house, CODE:LOVERS had evolved alongside startups, ventures, and associations, delivering high-quality tech solutions. However, recognizing the shifting needs of today’s entrepreneurs, they sought a rebranding strategy to offer more flexible models, catering to budget-conscious innovators. We embarked on a journey to redefine their identity in the ever-evolving tech landscape. Understanding that CODE:LOVERS are architects of change, guiding entrepreneurs on the path to success in the digital era, guided by the vision of becoming “A Powerhouse for Innovation” and expanding their services into a comprehensive one-stop-shop, we were entrusted with this rebranding initiative.
Our process began with the creation of a new logo—a distinctive blend of simplicity and power, symbolized by the |:| icon and a robust logotype. Typography played a crucial role in conveying their mission. We opted for bold, modern slab-serif font for titles, inspired by the print revolution, and a classic code-style typeface for text. The neon RGB color palette, reminiscent of coding, along with black and elegant beige, set the visual tone.
Our process began with the creation of a new logo—a distinctive blend of simplicity and power, symbolized by the |:| icon and a robust logotype. Typography played a crucial role in conveying their mission. We opted for bold, modern slab-serif font for titles, inspired by the print revolution, and a classic code-style typeface for text. The neon RGB color palette, reminiscent of coding, along with black and elegant beige, set the visual tone.
Embracing CODE:LOVERS’ identity as the “new revolutionary kids on the block,” we introduced design elements like highlight markers, paint rollers, and spray paint, injecting vibrant splashes of color to signify their mission to disrupt and guide entrepreneurs. Collaborating with street artist Dioz, we enriched the visual identity with an original illustration bundle, showcasing the breadth of services offered by CODE:LOVERS. This bundle not only visually communicates their diverse offerings but also adds a dynamic and edgy touch to their brand.
Embracing CODE:LOVERS’ identity as the “new revolutionary kids on the block,” we introduced design elements like highlight markers, paint rollers, and spray paint, injecting vibrant splashes of color to signify their mission to disrupt and guide entrepreneurs. Collaborating with street artist Dioz, we enriched the visual identity with an original illustration bundle, showcasing the breadth of services offered by CODE:LOVERS. This bundle not only visually communicates their diverse offerings but also adds a dynamic and edgy touch to their brand.
The new identity seamlessly extends across all deliverables—from office papers to swag, social media, and a revamped website. As the branding studio fueling CODE:LOVERS’ transformation, we take pride in crafting an identity that not only represents their past success but propels them into a future of innovation, change, and leadership in the tech industry.
Motion by Yogev Kuperman
The new identity seamlessly extends across all deliverables—from office papers to swag, social media, and a revamped website. As the branding studio fueling CODE:LOVERS’ transformation, we take pride in crafting an identity that not only represents their past success but propels them into a future of innovation, change, and leadership in the tech industry.
Motion by Yogev Kuperman
