Andrea is a former wrestler with a true passion for Italian baked goods. Sharing his memories from childhood in Italy’s countryside and his enduring love for the local pasticceria, which he still visits to this day, were the cornerstones of this branding project. We aimed to create an elegant and clean visual identity, reflecting Andrea himself—a big, groomed, and impressive man with a sweet, romantic, and nostalgic heart. While he might initially appear intimidating, the moment he starts talking about everything from Rosetta to Bombolone, his eyes light up, revealing the “kid in a candy store” (or in this case, the pasticceria) soul within.

Andrea is a former wrestler with a true passion for Italian baked goods. Sharing his memories from childhood in Italy’s countryside and his enduring love for the local pasticceria, which he still visits to this day, were the cornerstones of this branding project. We aimed to create an elegant and clean visual identity, reflecting Andrea himself—a big, groomed, and impressive man with a sweet, romantic, and nostalgic heart. While he might initially appear intimidating, the moment he starts talking about everything from Rosetta to Bombolone, his eyes light up, revealing the “kid in a candy store” (or in this case, the pasticceria) soul within.