C.ME
C.ME
C.ME – The Feel Good Company is a vibrant new brand on a mission to make functional food fun, easy, and full of flavor. Its range includes a collection of all-natural spreads, made from premium ingredients and enriched with vitamins and botanicals; a juice collection bursting with natural goodness and added functional benefits; and a series of powdered blends for smoothies, shakes, or mixing with plant-based milk — with targeted blends for fitness, balance, beauty, and detox. While the powders don’t fall neatly into the ready-to-eat definition of functional food, C.ME chose to include them to offer a hands-on wellness alternative — just as effective, and just as feel-good.
C.ME – The Feel Good Company is a vibrant new brand on a mission to make functional food fun, easy, and full of flavor. Its range includes a collection of all-natural spreads, made from premium ingredients and enriched with vitamins and botanicals; a juice collection bursting with natural goodness and added functional benefits; and a series of powdered blends for smoothies, shakes, or mixing with plant-based milk — with targeted blends for fitness, balance, beauty, and detox. While the powders don’t fall neatly into the ready-to-eat definition of functional food, C.ME chose to include them to offer a hands-on wellness alternative — just as effective, and just as feel-good.
The branding uses a bold, poppy color-block system paired with a custom illustration series created in collaboration with Royce. Each illustration features expressive hands — spreading, holding, pouring — adding a human touch to every product and visually expressing the brand’s core values and benefits: energy, balance, strength, glow, and more. Together, the identity creates a language of wellnes that feels playful, positive, and empowering.
The branding uses a bold, poppy color-block system paired with a custom illustration series created in collaboration with Royce. Each illustration features expressive hands — spreading, holding, pouring — adding a human touch to every product and visually expressing the brand’s core values and benefits: energy, balance, strength, glow, and more. Together, the identity creates a language of wellnes that feels playful, positive, and empowering.
