For the rebranding of Breadclub, our focus was on honoring its roots while giving it a fresh, modern visual identity. We kept the original logo intact, but expanded the color palette to include a soft, inviting pale pink. To add versatility, we developed a new secondary stamp logo. To capture the brand’s romantic, handmade essence, we collaborated with illustrator Gil Blackman to create a special bundle of doodles showcasing the menu’s variety — from coffees and drinks to breads, pastries, and sandwiches.

We also introduced the tagline “Bakery Locale,” emphasizing a European charm and a warm sense of community. Breadclub is your casual neighborhood spot — just around the corner. With three locations in Tel Aviv, Petah Tikva, and Hod Hasharon, and more on the way, it’s the perfect place to drop by any time of day.

For the rebranding of Breadclub, our focus was on honoring its roots while giving it a fresh, modern visual identity. We kept the original logo intact, but expanded the color palette to include a soft, inviting pale pink. To add versatility, we developed a new secondary stamp logo. To capture the brand’s romantic, handmade essence, we collaborated with illustrator Gil Blackman to create a special bundle of doodles showcasing the menu’s variety — from coffees and drinks to breads, pastries, and sandwiches.

We also introduced the tagline “Bakery Locale,” emphasizing a European charm and a warm sense of community. Breadclub is your casual neighborhood spot — just around the corner. With three locations in Tel Aviv, Petah Tikva, and Hod Hasharon, and more on the way, it’s the perfect place to drop by any time of day.