BEIT HA’AM
BEIT HA’AM
In the heart of Jerusalem, between Mahane Yehuda Market, Mamilla Boulevard, and Sacher Park, lies Beit Ha’am. This historic cultural center, completed in 1961, continues to innovate and host a wide range of performances and events, including music, entertainment, dance, conferences, and lectures. The new venue that opened in Beit Ha’am, aptly named BEIT HA’AM, serves as a meeting and entertainment spot from morning until night for a diverse and wide-ranging audience. This includes visitors to the cultural center, students from nearby institutions, and local Jerusalemites looking for a pleasant and inviting place to rest or work during the day, or to hang out in the early to late evening hours. From its name alone, The People’s House, one can understand the desire and vision behind its establishment—to be a home for the wide community that will build around it. A home is a place where you are always welcome, and there will be someone to greet you with open and warm arms. Eat, drink, listen to music, read a book, work, meet up, or just sit and talk about life. A home where everything is done simply, with humility, without pretensions or superlatives, with love, accessibility for all, modesty, and down-to-earth charm.
In the heart of Jerusalem, between Mahane Yehuda Market, Mamilla Boulevard, and Sacher Park, lies Beit Ha’am. This historic cultural center, completed in 1961, continues to innovate and host a wide range of performances and events, including music, entertainment, dance, conferences, and lectures. The new venue that opened in Beit Ha’am, aptly named BEIT HA’AM, serves as a meeting and entertainment spot from morning until night for a diverse and wide-ranging audience. This includes visitors to the cultural center, students from nearby institutions, and local Jerusalemites looking for a pleasant and inviting place to rest or work during the day, or to hang out in the early to late evening hours. From its name alone, The People’s House, one can understand the desire and vision behind its establishment—to be a home for the wide community that will build around it. A home is a place where you are always welcome, and there will be someone to greet you with open and warm arms. Eat, drink, listen to music, read a book, work, meet up, or just sit and talk about life. A home where everything is done simply, with humility, without pretensions or superlatives, with love, accessibility for all, modesty, and down-to-earth charm.
This place defies the definitions of a café, restaurant, or bar—because it is a bit of everything combined. From the early morning hours, it offers passersby a display case filled with wonderful pastries, rich sandwiches, and fresh juices, alongside coffee and cold and hot drinks. Later in the day, the selection expands to include salads and lunch meals—light, generous, everyday dishes that are healthy and satisfying, providing fair and proper value. In the afternoon, the atmosphere shifts to invite patrons for aperitivo and happy hours with attractive deals on alcohol and small dishes. The lights dim, the volume goes up, and the menu includes stone oven-baked pizzas and pastas, a wide selection of wines, and cocktails. In addition to the main area, there is also a small cantina/kiosk that serves the audience of the performance halls, offering a variety of cold, hot, and alcoholic drinks, as well as light snacks before the show—a kind of mini/prologue/teaser version of the main venue.
This place defies the definitions of a café, restaurant, or bar—because it is a bit of everything combined. From the early morning hours, it offers passersby a display case filled with wonderful pastries, rich sandwiches, and fresh juices, alongside coffee and cold and hot drinks. Later in the day, the selection expands to include salads and lunch meals—light, generous, everyday dishes that are healthy and satisfying, providing fair and proper value. In the afternoon, the atmosphere shifts to invite patrons for aperitivo and happy hours with attractive deals on alcohol and small dishes. The lights dim, the volume goes up, and the menu includes stone oven-baked pizzas and pastas, a wide selection of wines, and cocktails. In addition to the main area, there is also a small cantina/kiosk that serves the audience of the performance halls, offering a variety of cold, hot, and alcoholic drinks, as well as light snacks before the show—a kind of mini/prologue/teaser version of the main venue.
For the identity, we aimed to capture the essence of its welcoming and multifaceted nature, blending modern design with a nostalgic touch inspired by Jerusalem’s rich cultural heritage. The visual identity includes a bundle of badges and stamps, showcasing an eclectic cosmopolitan feel that resonates with the diverse crowd the venue attracts. The branding features a vibrant color palette, clean typography, and custom illustrations that evoke the warmth and inclusiveness of BEIT HA’AM. We also used copywriting that highlights the venue’s unique atmosphere, from its early morning bakery offerings to its lively evening aperitivos, ensuring the visual identity reflects the diverse and dynamic spirit of this beloved community hub.
Photography by Michal Shachar
For the identity, we aimed to capture the essence of its welcoming and multifaceted nature, blending modern design with a nostalgic touch inspired by Jerusalem’s rich cultural heritage. The visual identity includes a bundle of badges and stamps, showcasing an eclectic cosmopolitan feel that resonates with the diverse crowd the venue attracts. The branding features a vibrant color palette, clean typography, and custom illustrations that evoke the warmth and inclusiveness of BEIT HA’AM. We also used copywriting that highlights the venue’s unique atmosphere, from its early morning bakery offerings to its lively evening aperitivos, ensuring the visual identity reflects the diverse and dynamic spirit of this beloved community hub.
Photography by Michal Shachar
