Ata
Ata
ATA Textile Company presents a tribute to Israel’s automotive and transportation industry with a mini-series of three prints on 100% cotton t-shirts, proudly made in Israel.
Alongside the founding of ATA in 1934 in Kfar Ata, countless entrepreneurs in early Israel were working to establish local industries across various fields. When it comes to the automotive industry, the most well-known name is “Sussita,” but the story begins earlier, in 1936, when the “Palestine Transportation Company” made the first attempt to assemble a British vehicle, the “Standard Carmel,” in Israel—a venture that ended after only a few cars were produced.
In the years that followed, various global car models like the “Kaiser Manhattan,” “Henry J,” and “Contessa” were assembled, until 1957, when a small workshop in Haifa producing three-wheelers changed its name to “Autocars” and began manufacturing Israel’s first fiberglass, wood, and metal car, known as “Sabra.” Most of the vehicles returned to the factory shortly after being driven, as they began to fall apart after only a few thousand kilometers. After improvements in production, the “Sussita” was launched, becoming a success.
ATA Textile Company presents a tribute to Israel’s automotive and transportation industry with a mini-series of three prints on 100% cotton t-shirts, proudly made in Israel.
Alongside the founding of ATA in 1934 in Kfar Ata, countless entrepreneurs in early Israel were working to establish local industries across various fields. When it comes to the automotive industry, the most well-known name is “Sussita,” but the story begins earlier, in 1936, when the “Palestine Transportation Company” made the first attempt to assemble a British vehicle, the “Standard Carmel,” in Israel—a venture that ended after only a few cars were produced.
In the years that followed, various global car models like the “Kaiser Manhattan,” “Henry J,” and “Contessa” were assembled, until 1957, when a small workshop in Haifa producing three-wheelers changed its name to “Autocars” and began manufacturing Israel’s first fiberglass, wood, and metal car, known as “Sabra.” Most of the vehicles returned to the factory shortly after being driven, as they began to fall apart after only a few thousand kilometers. After improvements in production, the “Sussita” was launched, becoming a success.
In the years that followed, various global car models, such as the “Kaiser Manhattan,” “Henry J,” and “Contessa,” were assembled, culminating in 1957 when a small workshop in Haifa transformed into “Autocars” and began manufacturing Israel’s first fiberglass, wood, and metal car, known as the “Sabra.” Many of these vehicles returned to the factory shortly after being driven, as they began to fall apart after only a few thousand kilometers. However, with improvements in production, the “Sussita” was launched and became a success.
Going further back in time to 1933, a cooperative was formed by uniting four public transportation groups operating in central Israel. The national poet Haim Nahman Bialik named it “Egged,” and the cooperative began regular routes between Tel Aviv, Haifa, and Jerusalem, including stops in towns along the way and services to neighboring countries.
In the years that followed, various global car models, such as the “Kaiser Manhattan,” “Henry J,” and “Contessa,” were assembled, culminating in 1957 when a small workshop in Haifa transformed into “Autocars” and began manufacturing Israel’s first fiberglass, wood, and metal car, known as the “Sabra.” Many of these vehicles returned to the factory shortly after being driven, as they began to fall apart after only a few thousand kilometers. However, with improvements in production, the “Sussita” was launched and became a success.
Going further back in time to 1933, a cooperative was formed by uniting four public transportation groups operating in central Israel. The national poet Haim Nahman Bialik named it “Egged,” and the cooperative began regular routes between Tel Aviv, Haifa, and Jerusalem, including stops in towns along the way and services to neighboring countries.
The second mini-series celebrates “The Fruit of Our Labor” and aligns with the dates and olive picking season, coinciding with the annual production of olive oil and the orange picking season.
Last but not least — a special collaboration between ATA and Beit Hana: a capsule collection that includes a T-shirt printed with a vintage telephone illustration, inspired by the early days of Israeli communication, and a bandana featuring a deconstructed mashup of both logos, reimagined into a single cohesive pattern.
The second mini-series celebrates “The Fruit of Our Labor” and aligns with the dates and olive picking season, coinciding with the annual production of olive oil and the orange picking season.
Last but not least — a special collaboration between ATA and Beit Hana: a capsule collection that includes a T-shirt printed with a vintage telephone illustration, inspired by the early days of Israeli communication, and a bandana featuring a deconstructed mashup of both logos, reimagined into a single cohesive pattern.
