Ata
Ata
ATA Textile Company presents a tribute to Israel’s automotive and transportation industry with a mini-series of three prints on 100% cotton t-shirts, proudly made in Israel.
Alongside the founding of ATA in 1934 in Kfar Ata, countless entrepreneurs in early Israel were working to establish local industries across various fields. When it comes to the automotive industry, the most well-known name is “Sussita,” but the story begins earlier, in 1936, when the “Palestine Transportation Company” made the first attempt to assemble a British vehicle, the “Standard Carmel,” in Israel—a venture that ended after only a few cars were produced.
In the years that followed, various global car models like the “Kaiser Manhattan,” “Henry J,” and “Contessa” were assembled, until 1957, when a small workshop in Haifa producing three-wheelers changed its name to “Autocars” and began manufacturing Israel’s first fiberglass, wood, and metal car, known as “Sabra.” Most of the vehicles returned to the factory shortly after being driven, as they began to fall apart after only a few thousand kilometers. After improvements in production, the “Sussita” was launched, becoming a success.
ATA Textile Company presents a tribute to Israel’s automotive and transportation industry with a mini-series of three prints on 100% cotton t-shirts, proudly made in Israel.
Alongside the founding of ATA in 1934 in Kfar Ata, countless entrepreneurs in early Israel were working to establish local industries across various fields. When it comes to the automotive industry, the most well-known name is “Sussita,” but the story begins earlier, in 1936, when the “Palestine Transportation Company” made the first attempt to assemble a British vehicle, the “Standard Carmel,” in Israel—a venture that ended after only a few cars were produced.
In the years that followed, various global car models like the “Kaiser Manhattan,” “Henry J,” and “Contessa” were assembled, until 1957, when a small workshop in Haifa producing three-wheelers changed its name to “Autocars” and began manufacturing Israel’s first fiberglass, wood, and metal car, known as “Sabra.” Most of the vehicles returned to the factory shortly after being driven, as they began to fall apart after only a few thousand kilometers. After improvements in production, the “Sussita” was launched, becoming a success.
Going slightly back in time, in 1933, a cooperative was formed by uniting four public transportation groups operating in central Israel. The national poet Haim Nahman Bialik gave it the name “Egged,” and the cooperative began operating regular routes between Tel Aviv, Haifa, and Jerusalem, with stops in towns along the way, as well as services to neighboring countries.
A journey through roads full of dreams now awaits you at ATA stores and online.
Going slightly back in time, in 1933, a cooperative was formed by uniting four public transportation groups operating in central Israel. The national poet Haim Nahman Bialik gave it the name “Egged,” and the cooperative began operating regular routes between Tel Aviv, Haifa, and Jerusalem, with stops in towns along the way, as well as services to neighboring countries.
A journey through roads full of dreams now awaits you at ATA stores and online.
