7:1
7:1
Nestled in the historic Neve Tzedek, the inaugural neighborhood of Tel Aviv, 7to1 stands as the pioneering cocktail laboratory in Israel. Strategically situated adjacent to TYO, a renowned Tel Aviv establishment acclaimed for its authentic Japanese cuisine under the culinary guidance of Chef Yamah San, 7to1 adds an innovative twist to the vibrant culinary landscape. At the heart of 7to1 is a menu that seamlessly blends signature cocktails and timeless classics, complemented by a selection of delectable small plates prepared in the kitchen of the main TYO restaurant. This symbiotic relationship creates a unique fusion of flavors, marrying the artistry of mixology with the culinary expertise of TYO. Setting itself apart, 7to1 serves as a hub for creativity and experimentation in mixology by hosting workshops with esteemed mixologists from around the globe. This collaborative environment fosters the testing and inventing of new ideas, shaping the future of mixology within Israel and beyond.
Nestled in the historic Neve Tzedek, the inaugural neighborhood of Tel Aviv, 7to1 stands as the pioneering cocktail laboratory in Israel. Strategically situated adjacent to TYO, a renowned Tel Aviv establishment acclaimed for its authentic Japanese cuisine under the culinary guidance of Chef Yamah San, 7to1 adds an innovative twist to the vibrant culinary landscape. At the heart of 7to1 is a menu that seamlessly blends signature cocktails and timeless classics, complemented by a selection of delectable small plates prepared in the kitchen of the main TYO restaurant. This symbiotic relationship creates a unique fusion of flavors, marrying the artistry of mixology with the culinary expertise of TYO. Setting itself apart, 7to1 serves as a hub for creativity and experimentation in mixology by hosting workshops with esteemed mixologists from around the globe. This collaborative environment fosters the testing and inventing of new ideas, shaping the future of mixology within Israel and beyond.
The name “7to1” holds significance on multiple levels. Beyond denoting the establishment’s commitment to being open seven days a week, it pays homage to the classic ratio between gin and vermouth, a foundational element in the preparation of the iconic martini. The dedicated team at 7to1 has honed their craft over an extended period, importing specialized laboratory equipment. This equipment enables them to distill, emulsify, steam, sous vide cook, and ferment various ingredients, resulting in cocktails that are not only visually stunning but also rich in flavor and aroma. Each concoction is a testament to their commitment to complexity in simplicity.
The name “7to1” holds significance on multiple levels. Beyond denoting the establishment’s commitment to being open seven days a week, it pays homage to the classic ratio between gin and vermouth, a foundational element in the preparation of the iconic martini. The dedicated team at 7to1 has honed their craft over an extended period, importing specialized laboratory equipment. This equipment enables them to distill, emulsify, steam, sous vide cook, and ferment various ingredients, resulting in cocktails that are not only visually stunning but also rich in flavor and aroma. Each concoction is a testament to their commitment to complexity in simplicity.
The brand’s identity is ingeniously captured in its logo, which transforms numerical elements into graphic shapes. This mathematical aesthetic is further incorporated into the design, with the logo serving as patterns printed on coasters and bottle labels. The menu, adopting a laboratory form style layout, features checkboxes that highlight each cocktail’s distinctive characteristics. Taking the immersive experience a step further, business cards, and select menu pages are printed on transparent materials like perspex and see-through plastic. This choice was inspired by the transparent nature of the cocktails, but also from the glass wall laboratory, allowing patrons to peer into the inner workings of the mixologists. In this way, every card and menu page becomes a transparent hint, inviting guests to witness the craftsmanship and innovation that define 7to1’s unique identity.
The brand’s identity is ingeniously captured in its logo, which transforms numerical elements into graphic shapes. This mathematical aesthetic is further incorporated into the design, with the logo serving as patterns printed on coasters and bottle labels. The menu, adopting a laboratory form style layout, features checkboxes that highlight each cocktail’s distinctive characteristics. Taking the immersive experience a step further, business cards, and select menu pages are printed on transparent materials like perspex and see-through plastic. This choice was inspired by the transparent nature of the cocktails, but also from the glass wall laboratory, allowing patrons to peer into the inner workings of the mixologists. In this way, every card and menu page becomes a transparent hint, inviting guests to witness the craftsmanship and innovation that define 7to1’s unique identity.
All photos expertly captured by Anatoli Michaelo, whose lens preserves the essence of 7to1’s artistry and innovation. In every frame, Michaelo encapsulates the craftsmanship, ambiance, and distinctive charm that define this precise establishment.
All photos expertly captured by Anatoli Michaelo, whose lens preserves the essence of 7to1’s artistry and innovation. In every frame, Michaelo encapsulates the craftsmanship, ambiance, and distinctive charm that define this precise establishment.
